deck

2. Pitch Deck (15 slides)

Slide 1 - Cover (LAVisions layout)layout: title_hero · 16:9
Your home, always on the cheap side of the grid.
Slide 2 - Problem (LAVisions layout)layout: problem_split · 16:9
the problem
US homes overpay for power they could buy cheaply, and their solar sits idle
01
Prices swing all day
Time-of-use tariffs make peak power up to 5x the off-peak price.
02
Solar and batteries sit idle
Most homes waste 30% of the value their own kit could deliver.
03
Nobody runs it all
Solar, battery and EV act as three apps, never one system.
$40B
spent each year on US home energy that software can optimise
Ember analysis, 2026
Slide 3 - Solution (LAVisions layout)layout: solution_image_left · 16:9
the solution
One AI that runs solar, battery and EV together, so your home is always on the cheap side of the grid
A small hub, a phone app and cloud AI turn a $40B optimisation gap into automatic savings.
Slide 4 - Product (LAVisions layout)layout: product_split · 16:9
the product
One brain for the whole home, working with the kit you already own
01
Whole-home control
Ties solar, battery and EV charger into a single automatic system.
02
Live tariff tracking
Watches time-of-use prices minute by minute across US utilities.
03
Hardware-agnostic
Works with the solar, battery and EV brands a home already has.
Together they buy cheap, store it, and spend it at peak, all on their own.
Slide 5 - How it Works (LAVisions layout)layout: how_it_works · 16:9
how it works
Five moves a day. No spreadsheets, no fiddling.
Step 01
Plug in the hub
Installs beside your panel in 15 minutes and links your solar, battery and EV. No rewiring, nothing new to buy.
Step 02
Forecast the day
Each night Ember predicts tomorrow's tariffs, weather and your usage, then plans the cheapest possible day.
Step 03
Store it cheap
Fills the battery from your own panels or off-peak grid power, banking energy while the grid is cheap.
Step 04
Spend it at peak
Runs the home from the battery when evening prices spike, so you sail past peak rates.
Step 05
Earn from the grid
Pools your spare flexibility with thousands of homes and sells it to utilities through VPP programmes.
Set it up once. Ember makes thousands of decisions a day, entirely on its own.
Slide 6 - Value Proposition (LAVisions layout)layout: value_prop · 16:9
value proposition
Only Ember runs the whole home and gets paid only when you save
Current Solutions
Doing nothing
  • Pays full peak prices
  • Solar sits unmanaged
  • No grid earnings
  • No visibility
Manual timers
  • Rough, fixed schedules
  • Ignores live prices
  • One device only
  • Constant fiddling
Single-brand app
  • Locked to one maker
  • Optimises its own kit
  • No third-party gear
  • No savings-share
With Ember
  • Runs the whole home
  • Works with any brand
  • Earns from the grid
  • Paid only when you save
Hardware-agnostic AI plus a savings-share model puts Ember in a class of one.
Slide 7 - Features (LAVisions layout)layout: product_split · 16:9
Ember
Five things Ember does so you never think about power prices again
01
Auto-arbitrage
Buys cheap, stores it, spends it at peak
02
Live tariffs
Tracks time-of-use prices in real time
03
Grid earnings
Gets paid for flexibility via VPP
04
Any brand
Works with the kit you already own
05
Savings-share
You pay Ember only when you save
why now
Four shifts are opening this market at the same time
01
Time-of-use tariffs
US utilities are moving homes onto hourly pricing, widening the cheap-to-peak spread.
02
Cheap home batteries
Battery prices have fallen sharply, so storage now sits in ordinary homes.
03
EVs and VPPs
EVs are everywhere and grids now pay homes for flexibility through VPP programmes.
market opportunity
A $40B US market with no one optimising the whole home
TAMSAMSOM
$40BTotal addressable market
US homes x annual energy spend software can optimise
Ember analysis of US home energy optimisation, 2026
$9BServiceable addressable market
US homes that already own solar plus a battery
TAM filtered to solar-and-battery homes Ember can serve today
$74.2MServiceable obtainable market
312k homes at roughly $19 per home per month by Year 5
Year 5 run-rate from the financial model
Slide 9 - Business Model (LAVisions layout)layout: business_model · 16:9
business model
Subscriptions plus a cut of the savings we create
Main income
Two subscription tiers
Ember Home $12/mo for base optimisation, Ember Max $29/mo adds EV, battery control and VPP access.
Unit economics
Savings-share and grid services
Ember keeps 20% of the arbitrage savings it creates, plus VPP revenue utilities pay for flexibility.
Slide 10 - Go To Market (LAVisions layout)layout: product_split · 16:9
go to market
Start with solar-and-battery homes, then ride installer and utility channels
01
Installer partnerships
Solar and battery installers bundle Ember at point of sale, cutting acquisition cost.
02
Utility and VPP deals
Utilities bring Ember to customers to unlock household flexibility.
03
Direct app
Self-serve signup for homes that already own the kit.
04
Referrals
Savings-share trust drives word of mouth between neighbours.
05
Content and SEO
Rank for high-intent searches on cutting home power bills.
Slide 11 - Team (LAVisions layout)layout: team_grid · 16:9
the team
A team that has built energy software, grid markets and consumer hardware
Alex Rivera
Co-founder & CEO
Led product at a home-energy startup, ex-utility strategy team.
Georgia Tech, Mechanical Engineering MBA, UC Berkeley Haas Two years on a utility strategy team Shipped home-energy tools to 200,000+ homes Early engineer, YC hardware startup (acquired)
The first five hires, funded by the seed
  • Senior Energy Systems Engineer
  • Utility Certification & Regulatory Lead
  • Installer Channel Partnerships Manager
  • Customer Success Lead
  • VPP & Grid Services Lead
Slide 12 - Competitive Advantage (LAVisions layout)layout: competitive_matrix · 16:9
competitive advantage
Ember runs the whole home, and only Ember
Ember
01
Hardware-agnostic AI runs solar, battery and EV as one system.
02
Savings-share pricing means Ember is paid only when the home saves.
03
Whole-home data across brands compounds into a better model.
04
VPP access turns pooled homes into a paid grid asset.
Whole-home control
Hardware independence
Tesla Powerwall
Utility programmes
Single-device apps
Ember
Slide 13 - Roadmap (LAVisions layout)layout: roadmap_3phase · 16:9
roadmap
From build in Year 1 to 312k homes by Year 5
2026 - 2027
Seed (raising now)
Build and launch
Ship hub, app and cloud AI
Sign first installer partners
Certify with two US utilities
Onboard first paying homes
Prove savings-share economics
2028 - 2029
Series A
Scale the channel
Reach 69k homes
Launch Ember Max VPP tier
Add ten utility markets
Grow revenue to $12.1M
Reach 42% gross margin
2030 - 2031
Series B
Category leader
Pass 300k homes
Reach $74.2M revenue
Hit 65% gross margin
Turn EBITDA-positive
Expand grid-services revenue
Slide 14 - Forecast (LAVisions layout)layout: forecast_kpi_chart · 16:9
Forecast
Revenue reaching $74.2M by Year 5, EBITDA-positive by Year 5
Capital Raised$6M2 rounds
Revenue (24m)$1.7Mcumulative
Minimum Cash$2.6MMonth 13
Cash at Month 24$25.7Mperiod end
Year 1 builds the product, revenue starts in Year 2 and compounds from there.
Slide 15 - Ask (LAVisions layout)layout: ask_kpi_charts · 16:9
the ask
Raising $6M to build the product and launch across US utility markets
The Ask$6MSeed, $19.85M pre-money
Runway24 monthsto launch and first revenue
Profitable fromYear 5EBITDA-positive
Cash bridge · SAR M
Cost allocation